Seller Information

HOW TO EFFECTIVELY SELL YOUR HOME

To a prospective buyer, the total value of your home isn't limited to the price paid. The dictionary defines value as "that which makes anything worth possessing." When looking at possible new homes, the buyer is motivated by what the house will do for his or her family. Will the house serve their needs comfortably? Will they be proud to invite friends and family into it? Does it feel like they could settle in and be happy there?

Sometimes houses do grow on buyers, but most often the first impression that the house makes on people is the one they carry away with them. Usually, they have looked at five or more houses on the same day they look at yours. The one that appears to be the most spacious, the most cheerful, and has the most curb appeal is the house they will remember. To sell them your house, yours must be the best possible choice in that price range.

At The Sterling Real Estate Company our goal is to make YOUR house the best possible choice. To that end, there are many small but signifi­cant differences you can make, if you are willing to spend the time and a little money. According to our Sterling Listing Specialists, there are two main reasons a house floun­ ders on the market unsold. The first is the price. If the house is priced too high in the beginning, even reducing it later doesn't often revive enthusiasm in either real estate agents or in buyers. Trust your Sterling agent to help you arrive at the best price.

The second reason is the condition and appearance of the house. Don't rely on the buyer to use his or her imagination! Its charm, soundness, comfort and attrac­tiveness must be obvious from the instant they view the house from the street to the time they walk out the back door.